OPPO's globalization began in 2009 from Thailand, expanding step by step to 70+ countries and regions. By 2025 it ran 9 smart-manufacturing centers and 300k+ retail outlets worldwide; its Dongguan Binhai Bay campus spans 1,300+ mu. Founder Chen Mingyong's creed — "eat one bite at a time" — has guided the whole journey.
Global market leadership
OPPO's dual-flagship strategy — straight (Find X) and foldable (Find N) — competes head-on with Apple and Samsung in the high end. It ranks top-3 in 13 global markets and, above USD 600, top-3 in six SEA markets; in Mexico it holds 38% of the USD 400–500 segment.
Deep localization
Its belief that "the best globalization is localization" made it SEA's No.1 for 2024 (16.9M units, 18% share). With 7 overseas factories, OPPO is seen as a local brand in many markets — optimizing networks for Indonesian ferries, waterproofing for Pakistan, multi-language versions for Thailand.
What a delegation experiences
At OPPO Shenzhen HQ, delegates experience AI and imaging demos, tour the sports-health lab (4,840 sqm, the world's largest), and see how 20+ sub-labs drive innovation across motion and cardiovascular health — plus the latest AI-camera phones and wearables.
Visit itinerary (reference, customizable)
Showroom tour of OPPO's history and global layout; product experience and lab visit to the latest tech; themed panel on globalization strategy and practice; free exchange and cooperation talks.
In many markets, users don't think OPPO is a Chinese brand. They think it's theirs.